Art is a Gamble

July 30, 2009  |  By
Filed under: Field Notes
Marcel Duchamp, Monte Carlo Bond (No. 12), 1924. Museum of Modern Art, New York. © 2009 Artists Rights Society (ARS), New York / ADAGP, Paris / Estate of Marcel Duchamp

Marcel Duchamp, Monte Carlo Bond (No. 12), 1924. Museum of Modern Art, New York. © 2009 Artists Rights Society (ARS), New York / ADAGP, Paris / Estate of Marcel Duchamp

Last week, I went to see Inventing Marcel Duchamp: The Dynamics of Portraiture at the National Portrait Gallery in Washington, DC. In light of my ongoing ruminations on the economy’s effect on artists, one work especially stuck in my mind. In 1924, Duchamp proposed a project in which he invited investors to contribute to a fund, which he would use to play roulette in the casinos of Monte Carlo.

Monte Carlo Bond bears an image of the artist as the Roman god Mercury, photographed by Man Ray. His hair is whipped up with shaving lather to resemble the messenger god’s winged helmet. The print is designed to look like a roulette table. Along the right edge is a row of stamps, each denoting an investor in Duchamp’s gamble. The work is an overt comment on speculation in the art market, a phenomenon which benefited Duchamp both as speculator and as artist.

In the Bay Area, where the market for contemporary art is slow even at the best of times, artists have often turned to variants on Duchamp’s model. For example, Dan Nelson has recently initiated Make an Artist a Millionaire. Appropriating the philanthropic model of a non-profit organization, Nelson invites people to support him with donations of $1. He intends to solicit donations from 1 million individuals, which he will present as a bundle of cash as a work of sculpture. (Disclosure – I have donated to this project). Nelson’s art projects are frequently cumulative in nature, for example his artist book All Known Metal Bands which was a compendium of said bands alphabetized by title. Whereas earlier works were also research-based, this new project is entirely made by accumulation.

Sean Fletcher and Isabel Reichert, Death and Taxes, Inc: First Quarter Budget Allocation - Approved, 2006

Sean Fletcher and Isabel Reichert, Death and Taxes, Inc: First Quarter Budget Allocation - Approved, 2006

Back in 2006, Oakland artists Sean Fletcher and Isabel Reichert lived their lives as artists and parents under the rubric of Death and Taxes, Inc. Inviting a group of artists, curators and critics to serve as Board of Directors, Fletcher and Reichert set up a corporation to govern their finances and their lifestyles. The idea sprung from the very real financial pressures the couple faced when raising a daughter on an artist’s budget. Inspired by conceptual art-life precedents such as the work of Tehching Hsieh, and unable to control their spending on their own, Fletcher and Reichert appropriated strategies from the corporate world. What they found was that the rigid structure exacerbated the pressure as much as alleviated it. They created a documentary on the project, and editions of quarterly earnings statements and Savarin coffee cans that they sold to raise funds for their family/corporation.

Additional examples abound. I’ll cover some more in future posts, and encourage commenters to describe their own art-as-life approaches.

3 Comments

  1. Brian Stechschulte Says:

    A friend of mine, Tyler Rowland, has been working on an artists uniform project for seven years. Each year the rules change and are very strict. For one phase of the project he provided grad professors with “x” amount of dollars to purchase his entire wardrobe for a year (shoes, socks, and underwear included). He provided measurements and sizes and the professors had no limitations or restrictions. They could buy anything. He ended up with a huge variety. One teacher bought him women’s clothes, another made him a suit, and in one case he was gifted clothes from a teacher who was four times his size. Tyler wore only those clothes for a year.

  2. Megan Z Says:

    All of these are great ideas. I’m always fascinated by art that involves accumulation, daily life, and graphs.

  3. keira kotler Says:

    Saw a tweet about accumulative work and work involving participation from viewers. I have two different artists in mind for these requests. Where should I send them?

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