January 10, 2013

Receipt of Delivery: New MOMA, Oakland

Receipt of Delivery is a weekly series featuring Bay Area exhibition mailers selected from the SFMOMA Research Library’s collection of artists’ ephemera.

“The New Museum of Modern Art brought some healthy fresh air to the Bay Area gallery scene for two short years in the early 1970s [1971–73]. A collective of nearly 20 artists put the museum together, dividing up chores. It was a ’60s kind of thing, lots of energy, not too much organization, great fun while it lasted.” — Charles Shere, “Appealing Show Reunites New MOMA Artists,” Oakland Tribune, May 12, 1981

Drive-by Show, 1973; insert into California Driver’s Handbook. Artists: Joe Rees, Donn Aron, Carl Dern, John Daley, Glenn Jampol, Ciel Bergman (formerly Cheryl Bowers), Norton Wisdom, Jim Perrizo, Guy Racuya, Nancy Evans, Robert Hernandez, Wayne Buckley, Robert Dhaemers, Bill Wareham, and Jeff Wise.

Stack Show, 1972; 11 x 8½ in. (27.94 x 21.59 cm)

Detail of larger group show poster featuring New MOMA T-shirt, 1972; 24 x 18 in. (60.96 x 45.72 cm)

Carol Tranter and Mary Ann Rose (wearing New MOMA T-shirts), 1972; 11 x 8½ in. (27.94 x 21.59 cm)

Norton Wisdom, boxing match and opening announcement, 1973; 13 x 8½ in. (33.02 x 21.59 cm)

Fiscally Sound Show, 1973; 2¾ x 5 in. (6.99 x 12.7 cm)

Non-aesthetic, 1973; 11 x 8½ in. (27.94 x 21.59 cm)

“The New MOMA is happy to announce it will be showing some newly discovered High School drawings of Jackson Pollock. The show will take place sometime in the Spring, and we are sure it will throw some light on the conscious vs. unconscious J. P.” — Katherine Sokolnikoff, New MOMA Art Letter, December 1972

“A group of artists conceived of the New MOMA as a space to show or perform experimental work free from academic pressures or monetary complications, in short, a place to show or use according to the artist’s needs.” — F. Carl Dern, New MOMA Art Letter, December 1972

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