This is the last in the (Re)Brand series, all of which can be read here.
It was a month or so after 9/11/01. The country was still reeling from the attacks on that day and the economy was in a deflated, tech-bubble free fall. Slowly, an “America: Open For Business” poster, designed by local artist Craig Frazier, began appearing in shop windows all around the Bay Area. I was barely making ends meet, having just started my own design practice, so I was grateful for any form of moral support. Nonetheless, when I first saw the poster, i... More