Posts Tagged “(Re)Brand USA”

(Re)Brand USA: Coda

01.21.2013  |  By
Filed under: Projects/Series

This is the last in the (Re)Brand series, all of which can be read here.

It was a month or so after 9/11/01. The country was still reeling from the attacks on that day and the economy was in a deflated, tech-bubble free fall. Slowly,  an “America: Open For Business” poster, designed by local artist Craig Frazier, began appearing in shop windows all around the Bay Area. I was barely making ends meet, having just started my own design practice, so I was grateful for any form of moral support. Nonetheless, when I first saw the poster, i... More

(Re)Brand USA: Karen Fiss

11.19.2012  |  By
Filed under: Projects/Series

To wrap up the “(Re)Brand USA” series, a meditation on nation-branding by guest contributor Karen Fiss. (All previous entries can be found here.)

Though thankful to be writing in the wake of an Obama victory, I’m going to take as a departure point for my reflections on the practice of nation-branding Jeremy Mende’s imagined outcome of a Republican triumph. Envisioning the need for a “sweeping public relations campaign” in 2014 after an ensuing foreign policy quagmire, Mende’s project depicts the official installation of a ... More

(Re)Brand USA: Project 4 / LucienneRoberts+

10.31.2012  |  By
Filed under: Projects/Series

Over the four weeks leading up to the presidential election, four separate designers/design firms have tackled the not-so-small problem of rebranding the United States. More detailed posts on this project series can be read here and here. Three weeks ago was Jeremy Mende/MendeDesign. Two weeks ago, MGMT. design. Last week, Playlab, Inc. This we... More

(Re)Brand USA: Project 3 / Playlab, Inc.

10.24.2012  |  By
Filed under: Projects/Series

Over the four weeks leading up to the presidential election, four separate designers/design firms will tackle the not-so-small problem of rebranding the United States. More detailed posts on this project series can be read here and here. Two weeks ago was Jeremy Mende / MendeDesign. Last week, MGMT. design. This week: Playlab, Inc.

 

The San ... More

(Re)Brand USA: Nostalgia

10.19.2012  |  By
Filed under: Projects/Series

In July of 1976, I was fresh off my Kindergarten graduation from Hadley Elementary, eager to join the older kids who went to school for a whole day. No more of this going home at noon nonsense. In order to enjoy this privilege, though, one last obligation loomed: Marching in the Bicentennial parade. In Revolutionary War-era garb.

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(Re)Flag USA: Project 2 / MGMT. design

10.16.2012  |  By
Filed under: Projects/Series

Over the next month leading up to the presidential election, four separate designers/design firms will tackle the not-so-small problem of rebranding the United States. A more detailed post on this project series can be read here. Last week was Jeremy Mende / MendeDesign. This week: MGMT. design from Brooklyn, NY.

Is there anything more American tha... More

(Re)Brand USA: Project 1 / Jeremy Mende

10.10.2012  |  By
Filed under: Projects/Series

Over the next month leading up to the presidential election, four separate designers/design firms will tackle the not-so-small problem of rebranding the United States. A more detailed post on this project series can be read here. First up: MendeDesign from San Francisco.

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(Re)Brand USA

10.03.2012  |  By
Filed under: Projects/Series

The 21st century has greatly expanded what used to be just a cruel way to identify one’s cattle or an extremely questionable fraternity hazing ritual into the lingua franca of the communication design business. Fortune 500 companies, sports teams, charity foundations, Kim Kardashian, your mom. They’re all brands now. One smart phone cou... More