Posts Tagged “Jeremy Mende”

(Re)Brand USA: Coda

01.21.2013  |  By
Filed under: Projects/Series

This is the last in the (Re)Brand series, all of which can be read here.

It was a month or so after 9/11/01. The country was still reeling from the attacks on that day and the economy was in a deflated, tech-bubble free fall. Slowly,  an “America: Open For Business” poster, designed by local artist Craig Frazier, began appearing in shop windows all around the Bay Area. I was barely making ends meet, having just started my own design practice, so I was grateful for any form of moral support. Nonetheless, when I first saw the poster, i... More

(Re)Brand USA: Karen Fiss

11.19.2012  |  By
Filed under: Projects/Series

To wrap up the “(Re)Brand USA” series, a meditation on nation-branding by guest contributor Karen Fiss. (All previous entries can be found here.)

Though thankful to be writing in the wake of an Obama victory, I’m going to take as a departure point for my reflections on the practice of nation-branding Jeremy Mende’s imagined outcome of a Republican triumph. Envisioning the need for a “sweeping public relations campaign” in 2014 after an ensuing foreign policy quagmire, Mende’s project depicts the official installation of a ... More

(Re)Brand USA: Nostalgia

10.19.2012  |  By
Filed under: Projects/Series

In July of 1976, I was fresh off my Kindergarten graduation from Hadley Elementary, eager to join the older kids who went to school for a whole day. No more of this going home at noon nonsense. In order to enjoy this privilege, though, one last obligation loomed: Marching in the Bicentennial parade. In Revolutionary War-era garb.

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(Re)Brand USA: Project 1 / Jeremy Mende

10.10.2012  |  By
Filed under: Projects/Series

Over the next month leading up to the presidential election, four separate designers/design firms will tackle the not-so-small problem of rebranding the United States. A more detailed post on this project series can be read here. First up: MendeDesign from San Francisco.

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