In 2013 SFMOMA will close for an expansion project planned to last nearly three years. Reflecting on the closure, grupa o.k.asked several friends and colleagues to imagine their own proposals for a museum in San Francisco. Amongst those proposals the editors will intersperse some related works drawn from history. Today: Ed Ruscha.
Ed Ruscha’s painting The Los Angeles County Museum on Fire depicts that early prominent West Coast institution ablaze. Designed by William Pereira, the new museum complex (the same that continues to welcome visitors today) had just opened its doors in 1965. In its first public showing, at the Irving Blum Gallery in Los Angeles in 1968, Ruscha’s painting was displayed behind a protective velvet rope.